Fully Loaded T.O
Fully Loaded T.O is a fairly new food truck in Toronto that specializes in stuffed chicken wings. This campaign is a light and modern take on the infamous "Turducken".
App/Social
The application would have 4 main functions shown in the menu above.
The emoticon menu would be continuously updated with all current and upcoming items.
The Track the Truck feature would allow people to seek out the truck around the city opposed to hoping to stumble upon it.
The Pre-order option is to provide customers with hot & fresh food while at events/concerts that truck is situated at without them having to wait in line and miss out on anything while their food is being pre-paired.
The Share option would start out with an in-app camera encouraging customers to take images of their food. They would then have the option to pick the emotion combination food item from the drop down menu before posting to social media. There would also be an option to view and interact with other pictures taken and posted by other app users (gallery style).